Marketing (BBA)
Students completing a degree in marketing at Notre Dame should:
- understand the decision making processes of buyers and sellers in a market;
- comprehend the role and impact of marketing in society;
- apply behavioral models and quantitative tools to the analysis of marketing issues;
- develop informed marketing strategies;
- work effectively in a team environment; and
- respond to the ethical and social responsibilities of marketing practitioners.
The marketing major prepares students for a wide range of opportunities in leading public and private business organizations. Marketing majors are also recruited by non-profit organizations such as educational or art institutions, charitable organizations, and hospitals.
Double Major Opportunities within Mendoza
In addition to opportunities outside Mendoza, interested students may pursue a double major combining Marketing with Accountancy, Finance, or Strategic Management. Students pursuing any of these double majors would complete all of the requirements of both majors and may be required to take specific broadening courses. For more information, see the Department of Marketing and the Mendoza Office of Undergraduate Studies.
All students in the Mendoza College of Business take Foundations of Marketing (MARK 20100) in their freshman or sophomore year.
| Code | Title | Hours |
|---|---|---|
| MARK 30100 | Consumer and Organizational Buyer Behavior | 3 |
| MARK 30120 | Marketing Research | 3 |
| Five Marketing Electives | 15 | |
| Total Hours | 21 | |
Major Tracks
Students majoring in marketing may informally elect to pursue one of three tracks:
- Brand Management is chosen to focus on managing brands and the related creation and deployment of effective marketing strategies. This track prepares students for careers in brand management, advertising, media planning, consulting, retail marketing, and sales management in Business-to Business (B2B) and Business-to-Consumer (B2C) firms.
- Marketing Analytics is chosen to focus on the quantitative analysis of marketing decisions. This track prepares students for careers in marketing and data analysis, marketing research and retail analytics.
- Digital Marketing is chosen to focus on customer engagement through digital channels. This track prepares students for careers in digital marketing, including social media marketing, digital content creation, and digital advertising.
Each track consists of at least three elective courses. Students are not required to pursue any specific track(s) and are free to choose any combination of electives within, and across, the three tracks to support their individual interests and career aspirations. More information is available on the Marketing Department website.