Marketing (Minor)

The Marketing Department offers a 15-credit minor in Marketing to both non-Marketing Mendoza students and non-Mendoza students. The minor provides access to a subset of the Marketing major’s curriculum by allowing students to take any course from the Marketing Analytics and Digital Marketing elective tracks, thereby helping students prepare for these tracks’ associated employment opportunities.

Required courses 6
MARK 20100/MDMK 30100
Foundations of Marketing
MDMK 30100
Consumer and Organizational Buyer Behavior
or MDMK 30120
 Marketing Research
Marketing Electives9
MDMK 30100
Consumer and Organizational Buyer Behavior
MDMK 30120
Marketing Research
MDMK 30130
Marketing Analytics
MDMK 30440
Managing Digital Engagement
MARK 30460
Social Media Strategy
MDMK 30470
Digital Marketing
MDMK 40150
Pricing Analytics
MDMK 40450
Customer Valuation Management
MDMK 40470
Applied Digital Marketing
Total Hours15