Business Administration - EG (BAEG)

An introduction to financial accounting and the accounting profession, with an emphasis on the decision-usefulness of accounting information. The course stresses the relation of accounting to economic activity, organizing information for decision-making, the resource acquisition decision, the uses of cash and noncash resources, the accounting for selling and manufacturing activities, and the information needs of multiple owners, lenders and equity holders. A prerequisite of all accountancy and finance courses. Ordinarily taken by business sophomores in the Fall. Also offered to nonbusiness students. This course cannot be taken Pass/Fail.

A study of markets, institutions, and the environment in which business firms operate with attention to the effect these facets, forces, and issues have on the firm's overall marketing strategy.

The course provides an in-depth and quantitative examination of the principles of financial decision-making. Students learn the concept of value maximization, mathematics of finance, valuation of financial securities, capital investment evaluation, the estimation of required rates of return, and the theory of capital structure. Students with a major in finance must earn a grade of "C" or higher to continue in the major. This course cannot be taken Pass/Fail.

This course serves as the foundational course for entrepreneurship minors. Students are introduced to competing definitions of entrepreneurship, its history and role in free market enterprise as an engine of economic growth, wealth creation, and improvement of the human condition; entrepreneurial personality traits and skill sets, and the mechanics of bringing a new product or service to market, including innovation and ideation, technology "push" and market "pull," disruptive business models, and the elements of feasibility analyses and venture plans.

Some of the most dynamic and successful businesses are aspiring to a "double" or "triple bottom line": profitability, beneficial human impact, and environmental sustainability. This course exposes students to a new and growing trend in leadership, venture creation, product design, and service delivery which uses the basic entrepreneurial template to transform the landscape of both for-profit and not-for-profit ventures.

Idea Discovery lives at the fuzzy front end of the entrepreneurial spectrum. It requires creativity and entrepreneurial foresight that enables innovators to, as Steve Jobs once said, "see around corners". This course is structured as a lab-format experience in which student teams will conduct multiple exploratory "sprints" to uncover emerging opportunity spaces and imagine conceptual solutions that stretch the boundaries of entrepreneurial thinking. Along the way, students will be exposed to a range of creative geniuses including Leonardo Da Vinci, Thomas Edison, Buckminster Fuller, Walt Disney and others.