Business Administration - EG (BAEG)

An introduction to financial accounting and the accounting profession, with an emphasis on the decision-usefulness of accounting information. The course stresses the relation of accounting to economic activity, organizing information for decision-making, the resource acquisition decision, the uses of cash and noncash resources, the accounting for selling and manufacturing activities, and the information needs of multiple owners, lenders and equity holders. A prerequisite of all accountancy and finance courses. Ordinarily taken by business sophomores in the Fall. Also offered to nonbusiness students. This course cannot be taken Pass/Fail.

A study of markets, institutions, and the environment in which business firms operate with attention to the effect these facets, forces, and issues have on the firm's overall marketing strategy.

The course provides an in-depth and quantitative examination of the principles of financial decision-making. Students learn the concept of value maximization, mathematics of finance, valuation of financial securities, capital investment evaluation, the estimation of required rates of return, and the theory of capital structure. Students with a major in finance must earn a grade of "C" or higher to continue in the major. This course cannot be taken Pass/Fail.

In this unit, students are introduced to a range of marketing topics, creating an interest to learn more in the specific marketing major units in following years.

Management needs to plan, control and make decisions to achieve organizational objectives. The purpose of management accounting is to assist management in achieving these organizational objectives by providing the relevant financial and non-financial information. Topics to be dealt with range from an understanding of cost behaviour, cost estimation, and cost-volume-profit analysis, through to costing systems including activity-based costing to budgetary planning and control, and standard costing and variance analysis.

This course serves as a foundational course for students exploring careers in entrepreneurial innovation. Students are introduced to competing models of innovation, its historical evolution, and its role as a driver of economic growth, value creation, and improvements in the human condition. The course explores the innovation mindset, key skills and capabilities associated with innovative and entrepreneurial thinking, and the processes through which new ideas are transformed into valuable products, services, and business models. Topics include anticipation of emerging opportunities, ideation and creativity for concept development, business model innovation, and evaluation of fit and feasibility, culminating in the development of innovation concepts for future development.

Some of the most dynamic and successful businesses are aspiring to a "double" or "triple bottom line": profitability, beneficial human impact, and environmental sustainability. This course exposes students to a new and growing trend in leadership, venture creation, product design, and service delivery which uses the basic entrepreneurial template to transform the landscape of both for-profit and not-for-profit ventures.

Idea Discovery lives at the fuzzy front end of the entrepreneurial spectrum. It requires creativity and entrepreneurial foresight that enables innovators to, as Steve Jobs once said, "see around corners". This course is structured as a lab-format experience in which student teams will conduct multiple exploratory "sprints" to uncover emerging opportunity spaces and imagine conceptual solutions that stretch the boundaries of entrepreneurial thinking. Along the way, students will be exposed to a range of creative geniuses including Leonardo Da Vinci, Thomas Edison, Buckminster Fuller, Walt Disney and others.